1. How could you’ve been more successful in designing for your target audience and for the goals of the client?
SMC would like to have a website that is contemporary, welcoming, and the reflects the quality of the school and the students that attend. Providing an experience that is user-oriented with maximum functionality is a primary and immediate goal. And as a college filled with young, active students, the new site redesign shows it feels dynamic, friendly, contemporary, fresh, reliable, informative, and organized.
With the new organization by separating all navigation which included global (main), secondary (audience), quick link, footer, and clear content area help the content flow and more focus on every important event category. Also increase more participation, decrease frustration.
2. What’s your greatest design challenge? What is your biggest technical challenge?
The greatest design challenge and biggest technical challenge are creating 2 levels navigation, making the site responsive and fit on every device browser.
3. If you had an opportunity to continue working on this design, what changes would you make?
I would make the main navigation collapses, if possible I would put a search box and the top-nav/secondary nav in to one collapse menu. That way would give more space to the branding (logo), header area and see more content when browsing on mobile device.
4. What did you learn about your own design work from critiquing other students’ midterm projects?
Designing, and focusing on client goals and target audiences base on Creative brief, will make the design successful. If you struggle on some techniques that block you to get to the design goals, try something else, find the way out as much as you can or change it until you can accomplish the site before presenting to everyone/the client.